Top Glove Corporation Berhad Marketing Essay

Top Glove Corporation Berhad Marketing Essay Top Glove was established in 1991 as a small factory with three production lines, but it has since grown exponentially to become the largest rubber glove manufacturer in the world (Top Glove, 2013). It was listed on Bursa Saham Kuala Lumpur on 27th march, 2001 and promoted to Main Market of KLSE in 16th may 2002. The company have shareholder funds worth RM1.28b with annual turnover of RM2.31 billion at financial year ended on 31st August 2012. The companys current headquarters is located in Malaysia at Jalan Meru Klang, Selangor. The company currently have sales office in China, Thailand, USA, and Germany. In order to capture more global market share, the company has taken a rapid expansion of its capacity. The companys manufacturing facilities which are located at Malaysia, Thailand, and China grew to 24 from only 5 when it was listed in BSKL on 2001. Top Glove Corporation Berhad wholly-owned the subsidiary of Top Glove in Thailand and China. The company represents 26 percent of the market share worldwide (Tan Sri Dato Sri Lim, 2008). Currently, the company exports to its 1,800 customers in more than 185 countries around the world (Top Glove, 2013). The companys products are exported and available in most countries in North America, Latin America, Europe, Middle East and Asia region (Tan Sri Dato Sri Lim, 2011). The vision of Top Glove is to strive to be the worlds leading manufacturer with excellent quality glove products that enrich and protect human lives while the mission statements is to be world class glove manufacturer providing top quality product with excellent services through continuous improvement and innovation. The company offers 13 types of rubber gloves to the public such as latex examination gloves, nitrile examination gloves, vinyl examination gloves, surgical glove, clean disposable gloves, general purpose glove and others. Top glove have the capabilities to produce total production capabilities of 40.3 billion pair of glove annually. This because the company has 24 factories and 462 manufacturing line that can produce vast amount of glove. Indonesia is a tropical country located near Top Glove home country, Malaysia. Tropical weather in Indonesia allows for fertile growth of rubber trees that are used in production of latex. One of the agricultural industries in Indonesia is rubber industry (CIA, 2012). The large and fertile soil is one of the geographic advantages of the country from Top Gloves view. It enables large supplies of latex to facilitate the production of gloves to processing and manufacturing plants of Top Glove. Indonesia is a country that posses one of the lowest labour cost in the world. Indonesia currently has 248.6 million residents which is the 4th most populated country in the world (CIA, 2012). Cheap labour cost coupled with large supply of raw material makes it a suitable location for Top Glove to expand into. This factor will save the cost of production thus enable the company to sell their product at cheaper price, so that they can compete better in global market. Indonesia also experienced active reform in business regulation in recent years and is among the top 50 economies improving the most and the top 5 within the East Asia and Pacific Region (The World Bank and International Corporation, 2012). 14% of its GDP is consists of agricultural sector (CIA, 2012). The inflation rate also improved from 5.4% in 2011 to 4.5% in 2012 (CIA, 2012). According to Dean (2001), doing business and investment in most parts of Indonesia is relatively safe and profitable. Thus, the stable economic and political environmental encouraged Top Glove to expands to the country. 2.0 Analysis There are several reasons that attract Top Gloves Corporation to explore into Indonesia market. However, entering a foreign may not only brings gains but also shortcomings. Hence by analyzing the respective country, we able to understand is it significant for Top Gloves Corporation to invest or to enter Indonesia market. According to Managing Director of Top Gloves Corporation KM Lee, he stated that the rise in healthcare standards tied with the increase in the global population had increases the demand of medical gloves (Top Gloves, 2013). Meanwhile, Chairman Tan Sri Lim Wee Chai indicated that the rise in the labor cost with the introduction of the minimum wage policy had forces the group to increase its glove prices by 3-5 per cent, depending on the type of product. With the rise on demand of medical gloves, thus, Top Gloves Corporation tends to expand their production line (Top Gloves, 2013). Besides, the increase of labor cost due to minimum cost forcing the corporation to look after a lower-cost country, as the labor cost will be lower. From the literature findings, John Tanner (1996) found that Indonesia is low cost skilled labor that benefits to Top Gloves Corporation. Furthermore, Indonesia is a country that rich with natural resources that match the Top Gloves nature of business that is the rubber (Doing Business, 2012). Thus, expanding a plant into Indonesia market may lead the corporation to gain more profit, as the production line can be more effective and efficient. Apart from that, Indonesia was a main attraction for Top Gloves Corporation because the country of Indonesia able to offer a lower production cost as the labor cost resources is lower in price. According to Sari Shaviriyani (2006), a statistic shows that Indonesias population is the world fourth largest. The workforces over the country are huge and young enable the labor cost to be lower as the workforce supply is higher than the demand forcing the wages to be lower down. More to the point, the workforces are young and energetic allowing Top Gloves production line to produce more effectively. In addition, Indonesias government does encourage more foreign investment by establishing certain departments and supportive bodies in order to speed up the investment licensing procedures (Sari Shaviriyani, 2006). Besides, some incentives are also provided to foreign investors, including tax incentives that enable Top Gloves Corporation to increase their companys profit by paying fewer taxes (Sari Shaviriyani, 2006). However, this was theoretically to benefit the public interest, as the increase in competition in these open sectors will force the companies to operate efficiently and cut prices to win market share (Sari Shaviriyani, 2006). In that sense, it will creates a win-win solution for the country itself and the foreign company as the economy of Indonesia able to boom and the citizen of Indonesia able to enjoy the goods at lower prices meanwhile the operation can be carry on at a lower price. However, every pro comes with a con as Indonesia offers a lot of gains to attract foreign company to invest into Indonesia but there is still a bit of shortcoming (Sari Shaviriyani, 2006). Top Gloves Corporation had to suffer high initial investment, as the country of Indonesia had no technological deepening of manufacturing sector production and exports creating a mess for Top Gloves Corporation to take initiative to invest. Furthermore, home country of Indonesia drives to pick-up all the skills and technique from Top Gloves Corporation that makes them a future threat. Additionally, lack of highly educated people can also be a shortcoming of Top Gloves Corporation as the company focuses more on hiring highly educated people. This reason is because the operation of the machine maybe too technical and may need a knowledgeable people to ensure everything operates in effective and efficient way. Lastly, ecology can be also another shortcoming for the Top Gloves as the climate of Indonesia changes rapidly that may affect the fertile of the plantation causing a shortage in the resources. Some of the global climate changes that might affect the plantation of Indonesia such as rising sea levels, rising air temperatures, changes in rainfall period, and extreme climate change. Similarly, the influence of a combination of raising temperature in regions, changes in the level of precipitation and the intensity of drought/flood (Sari Shaviriyani, 2006). Although, climate changes may sound serious but open burning on the forest as the tradition of Indonesia in order to maintain the plantation to be fertile would be more devastating as it will bring down the goodwill of Top Gloves Corporation (Dyna Rochmyaningsih, 2012). 3.0 Recommendation The current strategies used by Top Glove are exporting and wholly owned subsidiary. Top Gloves had done successfully with both of the strategy, however, they are continuing in seeking the new way to expand to more and more country. We recommended Top gloves to expand into worldwide, which is acquisition strategy. One of the successful companies who using acquisition strategy is Showa Co. who acquired all of Tillotsons Best Glove operations and subsidiaries, which are helping to create a global leader position in the glove manufacturing (Showa Glove, 2009). Acquisition of the company in the same industry will improve the company strength in production, reaching customer, and even the operation through synergy strategy such as the expertise and machinery (Showa Glove, 2009). The advantages of acquisition brings to the Top Gloves is reduced the cost. Top Gloves are able to generate the raw material needed to process the gloves like palm kernel shell and latex from Indonesia Besides, the labour cost in Indonesia is much cheaper compared with Malaysians labour cost. We suggest that Top Gloves should maintain their current expansion strategy which is exporting and building the manufacture in foreign country, at the same time, adopt the acquisition to take over the related company in foreign markets. Once it is confirmed that the market possesses a huge potential for gloves market, Top Gloves may set up a manufacture plant in Indonesia and implement backward integration by taking over the related company such as supplier for palm kernel shell firms. Top Glove should be aware of the policy changes. Policy changes exist due to unstable condition in term of political pressure, economic trend, social unrest and restriction of the ownership of nondomestic company (Wild, J. J., Wild, K. L., Han, J. C. Y., 2010). According to Boediono (2005), to achieve long term business profit in a dynamic changing country like Indonesia, it is important to maintain awareness between economies and political issues. A strong professional team must be developed to maintain high policy effectiveness. Hence, to managing threats of policy changes, Top Glove can gather more foreign information in Indonesia through recruit foreign proficient consultant who understands the foreign culture well. Hiring local managerial talent is the best ways in foreseen and helps in explore business opportunity, it may facilitating the procedures in getting approval and application of local operation and result in attracting more local people join to the new established company. Besides, government will make change on economic policy and legal rules in order to forcing the business to update the way they do the business (External Environment Theory, 2013). Thus, Top Glove must managing political-risk services and issues carefully which is incurring news publication, employment issues, banks association and social media network. The company can rely on lobbying to help in administration of political matter and business operation, associate with public and bringing positive impact to social. Buy this way, Top Glove can reduce the risk in global business extension and minimize the possibility of legal fault. Top Glove should create own brands in the long term as it does not have own brand gloves. By creating its own blend of gloves helps Top glove to build brand images and secure customer loyalty by having products that carry its own brand name. The benefit of creating a own brand name would also include create brand recognition, an existing firm that has strong brand recognition will repel the new entrants and if the brand existing product is being perceived as unique would result in competitor need to spend more cash to promote and educate its customer about their product and directly increase the cost of taking over the market thus make the market unfavorable for new entrants (CIMB, 2007). Due to gigantic size of Top Glove Company, exponential growth and expansion could go against Top Gloves favor and makes it difficult to control and keep an eye on its foreign plants. Top Glove need to create a more centralized decision making environment which its foreign plants receive orders from its mother headquarters and enforce strict controls on the foreign plants to ensure illegal activities which is demonstrated by illegal labor issue once happened to top glove manufacturing plant at Klang that whooped to RM 11.4million would not happen in the future (ANIS, 2006). Top Glove should develop more unique technology to increase barrier of entry. currently Top Gloves latex manufacturing sector known to have a low entry barrier which is only from around 1 million to 1.5 million to open a new production line. It is considered low barrier for competitor manufacturer to enter the industry. New players only need to keep on producing to enjoy the share of wealth from the market due to economic of scale. Aggressive expansion by big players pose a serious threat to Top Glove as they need to come out with something unique in order to distinguish themselves from the competitors. For example top glove can develop proprietary product technology, technology is an intangible asset that resembles a barrier to entry, if an existing product is protected by a patent, it would not be possible for the new entrant to use the same technology to create the product without the permission from the patent owner (TomSpencer, 2010). Top-Glove needs to protect their intellectual property right from violation in Indonesia. Of Protection of intellectual property rights (IPR), Indonesia is hindered by inadequate enforcement of the relevant rules and regulations. Problem in intellectual property rights protection raised by industry include rampant audio, software, and video disk piracies (with a piracy rate estimated at 87 percent); the high percentage of piracy will affect the revenue of Top-Glove in Indonesias market. So a strong professional team must be created to strengthen and find ways to protect the intellectual property in Indonesia to create a high competitiveness or more values company in the Indonesia. Top Glove Company should be vigilant and creative in building strategies to protect their products from infringement. As an example, a company might first identify the counterfeiters of its product. They then proceed to negotiate and try to develop them as legal licensees of it products. Several general principles are important for effective management of intellectual property rights in Indonesia. First, it is important to have an overall strategy to protect your company IP. Second, company IP is protected differently in Indonesia than in the other country. Third, right must be registered and enforced in Indonesia under their local laws. Registration of patents and trademark is on a first-in-time, first-in-right-basis, so Top Glove should apply for trademark and patent protection even before selling their products or services in the Indonesia market. It is the responsibility of rights holder to register, protect, and enforce their right. Company may wish to seek advice from local attorneys or IP consultants who are experts in Indonesia law. It is important of strengthen and protect the intellectual property before entering a new entry market. It will bring the company a lot of economic benefit for their business and prevents other parties from using and taking the be nefit of the result of their creative and innovative mind without their concern (Purba, 2001 Sommeng, 2002). 4.0 Conclusion Top Gloves is currently facing some problems which are the increase of labor cost, high initial investment, lack of educated people and ecology. Glove prices will increase by 3-5 percent result of the increase in the labor cost according to the categories of the product. Initially, Top Glove also need to invest heavily when first expand the market into Indonesia. In addition, lack of skills and technique workers in Indonesia will slow down the operation in producing the product. On top of that, plantation is also another issue result of the changes of climate. Throughout the analysis, we found out that Top Gloves using the wholly owned subsidiary and exporting as its expansion strategy. In order to compete, Top Glove needs to use exporting strategies because the local market is not big enough. Top Glove had owned the market of rubber besides from the competitors in other countries. Besides that, in our assignment, we also had recommended some expansion strategies which will work out on Top Glove Company in Indonesia. There is little aspect which Top Glove had to concern when they need to enter into new market which is political aspect, the countrys economy perspective, IP protection and so on. All these aspect will directly influence the brand image of Top Glove and also ROI to the company. Foreign country expansion and exporting strategy will help the company to reduce the risk. If there is a problem in a country, the company still can survive because they have wholly owned subsidiaries in other countries. So in overall, we think that the company should enter Indonesia market. The benefit bought by the expansion outweighs the risk to the company.

Longer School Days

American today tends to believe that our educational system is working. I truly believe for this generation of students to remain competitive with their international peers as adults, they need to start spending more time in school. I am an advocate for longer school days. In fact at 180 days of school, American children spend the least amount time in the classroom when compared to other countries. Sure there are some undeniable hurdles, but overall the core idea is simple that children need enough time to learn, to build the skills, develop the knowledge and well-roundedness required to work and thrive in the twenty-first century. Nothing considered by itself is enough to turn schools around not the most gifted teachers, most inspiring principals, newest buildings, or most up-to-date equipment. Time, on the other hand, is an imperative groundwork for new levels of student achievement and educational success. Like any precious resource, it can be wasted. Simply tacking extra time poorly spent onto the current school schedule, does not get the job done. An article from CNN. om reports that the public charter schools that belong to the well-known Knowledge Is Power Program or KIPP serving fourteen thousand overwhelmingly low-income (80 percent) African American and Latino (90 percent) students in seventeen states with concentrations in Houston, Texas decided to eliminate the lack of time as an excuse for failure. KIPP day at 7:30 a. m. and ending it at 5 p. m. , with Saturday school twice a month and at least three weeks of mandatory summer school. By every measure national, statewide, and local KIPP students not only improve themselves, they also outperform the great majority of their peers. 90 percent of KIPP Houston High School tenth graders passed the Texas statewide math exam, as compared to 49 percent of other Houston tenth graders. Nearly four-fifths of students who complete KIPP's eighth grade (the network consists mostly of middle schools) have entered college; nationally, the proportion for low-income students is less than one in five. Although I grant that longer school days do have some undeniable hurdles. For instance, loss of personal time could mean that spending more time at school would cut into the amount of time students are able to spend at home. Teacher burnout could contribute from adding hours to the school day only compound a teacher's already busy schedule. Longer school days would require more time from students and teachers, but it would not guarantee results. The budget comes in to play when keeping facilities open and requiring staff and faculty to put in longer days will cost more money. I still maintain that longer school day positive outcomes will outweigh the hurdles. My conclusion is that schools will be able to restore academic subjects that had been scaled back or even dropped due to the emphasis on core instruction and high-stakes testing in reading, writing, and math. Students are able to study crucial academic subjects such as science, history, social studies, and foreign languages. Teachers including myself will have the time to work with each other in planning how they teach their students, time that almost never exists in the current school schedule.

December 1952 The Great London Smog

When a thick fog engulfed London from December 5-9, 1952, it mixed with black smoke emitted from homes and factories to create a deadly smog. This smog killed about 12,000 people and shocked the world into starting the environmental movement. Smoke Fog Smog When a severe cold spell hit London in early December 1952, Londoners did what they usually did in such a situation -- they burned more coal to heat up their homes. Then, on December 5, 1952, a layer of dense fog engulfed the city and stayed for five days. An  inversion  prevented the smoke from the coal burning in Londons homes, plus Londons usual factory emissions, from escaping into the atmosphere. The fog and smoke combined into a rolling, thick layer of smog. London Shuts Down Londoners, used to living in a city known for its pea-soup fogs, were not shocked to find themselves surrounded by such thick smog. Yet, although the dense smog did not instill panic, it nearly shut down the city from December 5-9, 1952. Visibility across London became extremely poor. In some places, visibility had gone down to 1  foot, meaning that you wouldnt be able to see your own feet when looking down nor your own hands if they were held out in front of you. Transportation across the city came to a standstill, and many people didnt venture outside for fear of getting lost in their own neighborhoods. At least one theater was closed down because the smog had seeped inside and the audience could no longer see the stage. The Smog Was Deadly It wasnt until after the fog lifted on December 9 that the deadliness of the smog was discovered. During the five days in which the smog had covered London, over 4,000 more people had died than usual for that time of year. There were also reports that a number of cattle had died from the toxic smog. In the following weeks, about 8,000 more died from exposure to what has become known as the Great Smog of 1952. It is also sometimes called the Big Smoke. Most of those killed by the Great Smog were people who had pre-existing respiratory problems and the elderly. The death toll of the Great Smog of 1952 was shocking. Pollution, which many had thought was just a part of city life, had killed 12,000 people. It was time for a change. Taking Action The black smoke had caused the most damage. Thus, in 1956 and 1968 the British Parliament passed two clean air acts, beginning the process of eliminating the burning of coal in peoples homes and in factories. The 1956 Clean Air Act established smokeless zones, where smokeless fuel had to be burned. This law dramatically improved air quality in British cities. The 1968 Clean Air Act focused on the use of tall chimneys by industry, which dispersed the polluted air more effectively.

The Psychological Study Of Decision Making Began After...

The Psychological study of decision making began after theories were introduced in order to understand an individual’s thought process when faced with decisions. The aim of these theories were to examine whether or not humans are rational decision makers by introducing probabilities and the evaluation of risk. This essay will evaluate The Expected Utility Theory, The Prospect Theory and other potential influences to decision making. As well as state both the strengths and weaknesses of them, in order to determine how they have contributed to the understanding of human thought and decision making. The Expected Utility Theory has been the framework for evaluating an individual’s decision making in cases of risk and uncertainty for the last 50 years (Barbera, Hammond Seidl, 2004). It states that individuals choose between risky prospects by comparing their expected utility values. This is done by adding the expected utility value of their potential outcome and multiplying it by the probability (Davis, Hands, and Maki, 1998). This theory has widely been accepted as the model of choice, thus indicating that most rational people would not wish to violate the axioms of this theory, and it is also shown that not a lot of people do. This in turn influences the fact that humans are rational decision makers. In relation to this, a paradox was introduced in 1961 by Ellsberg, he suggested that the following experiment tests the Expected Utility Theory. A subject is asked to rankShow MoreRelatedCriminology Theories1039 Words   |  5 Pagesâ€Å"Criminology† is the study of crime from a social perspective by researching the nature and management of crime and the social impact of crime on society involving the causes and consequences behind the matter. 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Redefining The Tragic Tragedy Of Chinua Achebe s Famous...

Tom White McQuaid Jesuit High School, 2014-2015 Sophomore English Adv. A.M.D.G. Redefining the Tragic The power of tragic heroes in literature is almost immeasurable in that they evoke multiple emotions within the reader. Through pain and suffering, heroes of tragedy fill the audience with not only terror and pity, but also relief through a cathartic experience. Over two thousand years ago, Aristotle first defined what characteristics make up a tragic hero. He claimed that heroes of tragedy must be fundamentally decent, of noble status, and eventually destroyed by a situation that exposes their one tragic flaw. Consider Chinua Achebe’s famous Things Fall Apart: the protagonist of the novel, the once mighty and respected warrior, Okonkwo of Umofia, is the paragon of the Aristotelian definition of a tragic hero. His suicide and loss of power within the tribe is not caused by his negative qualities, but rather his respect to his elders and their traditions. However, there are also characters of literature that do not fulfill all of Aristotle’s requirements and still leave the reader with an overwhelming sense of tragedy. For instance, the main character of John Steinbeck’s Of Mice and Men, the average and short-tempered, George Milton, fails to meet several aspects of the ancient definition. Despite his low social status, George’s murder of his mentally disabled companion, Lennie, consumes the reader with a feeling of both compassion and fear. Also consider The Good Earth by

Aspects of the NASW Code of Ethics Free Essays

In the â€Å"Code of Ethics† for the Social Work Profession there are six Ethical principles that apply to everyone in the profession. It is important for all social workers to know the values that are listed in the Ethical Principles of the Code of Ethics for the Social work Profession. Values are a societies system of beliefs, principles, and traditions that define and influence behaviors and practices among people. We will write a custom essay sample on Aspects of the NASW Code of Ethics or any similar topic only for you Order Now It is important for all social workers to know the values that are listed in the Ethical Principles of the Code of Ethics for the Social work Profession. The ethical principles include service, social justice, dignity and worth of the person, importance of human relationships, integrity, and competence. Service is a very important value that is listed in the Ethical principles in the Social work Code of ethics because a social worker’s primary goal is to help those people who are in need and to address to common social Problems. A social worker has to gain knowledge, values, skills, and methods in order to help other people in need of services and to address social problems that often arise. As a social worker it is crucial for me to gain enough knowledge, identify my values as well as the profession of social work’s values in the Code of Ethics, skills, and methods so that I will be able to efficiently help other people in need and to address the common social problems in my society. Social Justice is another very important value that is listed in the Ethical Principles of the Social Work Code of Ethics because Social workers strive for change on behalf of those who are oppressed by society. Social workers strive for equality for opportunities for all people of society. As a Social Worker it is important for me to stand beside those people who are oppressed by society and to help give them the same opportunities as others in their society. I will have to strive for change of those who are oppressed because they deserve the same opportunities as everyone else in their community. Another important value in the Code of Ethics of the Social Work profession includes Dignity and Worth of the Person. It is crucial for Social Workers to treat all of their clients equally. A Social Worker must treat all people with the same respect no matter what their culture, ethnicity, or their situation may be. As a Social Worker I will have to be aware that my clients may have a different culture, religion, ethnicity, and many other differences than me but I still have to be able to provide the same services equally. As a Social Worker I will have to give respect to all of my clients. The Value of Importance of Human Relationships is also very important to the Profession of Social Work because it is important for all Social Workers to recognize how important human relationships are to people in society. Social Workers have to be aware that relationships among people are important for change. Social Workers try to strengthen relationships for their clients and the people in their clients’ lives in an effort to promote, restore, maintain, and to help enhance the wellbeing of their clients. As a Social Worker, I will be responsible to help my clients’ restore and maintain positive relationships between people, family, friends, and communities in an effort to promote positive change in society. Integrity is one of the most important values listed in the Code of Ethics for the Social Work Profession. Social workers have to prove to be trustworthy by being honest and responsible. In order for me to be an effective Social Worker my supervisor and clients have to know that I am trustworthy, responsible, and honest. As a social worker I will have to respect my clients’ rights to confidentiality in order to prove that I am trustworthy. Once a Social worker loses a clients’ trust it is very difficult to gain it again so it is crucial for a Social Worker not to break the trust of their clients. Competence is another very important value that is listed in the Social Work Profession’s Code of Ethics. Social Workers should only work in areas in which they are comfortable, and knowledgeable in. If a Social Worker is not knowledgeable or comfortable in then it is extremely difficult for them to identify what resources are available and what is needed in order to help a client. As a Social Worker it is important to gain knowledge to be able to work in many different fields. As a Social Worker I have already identified what fields I want to concentrate on the most but if by some chance I should happen to work in a different field of the profession I will gain the knowledge for that specific position and I will seek the help of superiors and advisors of the Social Work Profession. Along with the values listed in the Ethical Principles in the Social Work Profession’s Code of Ethics are the Social Workers’ Ethical Responsibilities to Clients in which there are sixteen listed in the Code of Ethics. The ten that I have Chosen I believe are the most important in order to be efficient Social Worker. The ten Ethical Responsibilities in which I have chosen include Commitment to Clients, Self Determination, Informed Consent, Competence, Privacy and Confidentiality, Access to Records, Physical Contact, Sexual Relationships, Derogatory Language, and Termination of Services. All of these Ethical Responsibilities to Clients are I believe to be essential in order to be a professional Social Worker. A Social worker has to have commitment to their Clients because their primary responsibility is to ensure and to promote the wellbeing of their clients. It will be my responsibility as a Social Worker to know the wellbeing of all of my clients and to know what is in their best interest. I will also need to prove my loyalty to my clients but I will also have to inform all of my clients’ that as a Social Worker I have certain legal obligations in which I have to abide by as well. Another very important Ethical Standard in the Social Work Professions Code of Ethics includes the client’s right to Self Determination. Social Worker has to respect their clients’ rights to self determination and assist them in their efforts in identifying, pursuing, and accomplishing their goals. Self Determination allows clients to make their own decisions for what they want to do in life with the assistance of a Social Worker to guide them through the process as long as it is lawful, and poses no threat or risks to the client. As a Social Worker I will need to be able to help my clients’ identify, pursue, and accomplish their goals. Informed Consent is a very important ethical standard listed in the Social Work Profession’s Code of ethics as well because a Social Worker is only supposed to provide services in a professionally based relationship. Social Workers are responsible in using clear, easy to understand language to inform their clients of the purpose of services, risks, limitations, requirements, and other important notices as well. Social Workers must give their clients time to ask questions about the services they are applying for as well as answering those questions. It is extremely important for clients to be able to understand what services they qualify for and the requirement of those services. As a Social Worker I will have to use clear language while speaking to my clients so that I can gain their Informed Consent after they understand what they need in order to qualify for a service. I will have to allow time for my clients to ask questions about the service in which they are applying for so that they fully understand the requirements. Competence s a very important Ethical responsibility because a social worker should only provide services within the boundaries of their own knowledge, training, certification, and license. A social worker should not work in any environment in which they are not qualified for because then they cannot fully provide the services in which may be needed due to their lack of e xperience. Privacy and confidentiality is very important to a Social Worker’s Clients’. As a social worker it is very important to respect a client’s privacy. It is highly unethical to exploit and share a client’s personal information to anyone in which the client had trusted you with. The only time it is important to share a client’s information is if it is needed to provide services. I believe that Privacy is important to the client due to their willingness to confide and trust you as a social worker. It is very important for clients to have access to their records. It is up to the social workers to determine just how much of the clients’ records are available to them. A social worker has to protect their clients from mental harm by denying access to certain parts of the records and to interpret the records for their clients. A Social Worker is advised to not have physical contact with any of their clients. Physical contact can cause psychological harm as well as misinterpretation to clients. It is up to the social worker to set up boundaries between themselves and their clients. Derogatory Language is very unprofessional and should not be used by Social Workers in front of their clients. A social worker is encouraged to speak in a respectable way when talking to clients and while on the job. Under no circumstances is a Social Worker to have Sexual Relationships with previous or current clients. A social worker may not have sexual relations with anyone to which the client is related to either. Not only is it unprofessional for a Social Worker to have Sexual relations with their clients’, it is also wrong and could cost them their job. Before a Social Worker can Terminate Services to a client they should not abandon a client who is still in need of services. It will be up to me as a Social Worker to assess which clients still need my services and which ones I think are self sufficient and no longer need my services. If I leave my position to seek another opportunity it will be my responsibility to inform my clients upon my departure. How to cite Aspects of the NASW Code of Ethics, Papers

Marketing Analysis on Garnier Fructis Shampoo (Entered in Turnitin) free essay sample

1. 0 Situation Analysis/Current Marketing Mix 1. 1 Current Product The Garnier Fructis fortifying cream shampoo colour last is one of a large assortment of shampoos on the market. In the midst of such a large range of competitors, Garnier has taken steps to make their product stand out. The product is distinctively designed with a dark red bottle, combined with a dark green cap and label. The opening cap is small and rounded and differs to the usual large opening cap of most shampoos. The general theme amongst shampoos is very bright bold colours so this products darker colours does differentiate the product. Consumers purchasing this product need cleaner hair and a product that will prolong their highlights or completely dyed hair. The product labelling reassures the consumer that the product will meet this need by describing the features of the product. The labelling describes how the product has a double action: nourishes + resists colour fading (Product label), thereby seeking to profess that they are meeting the needs of the buyer. So people in the target market of having coloured hair will be attracted to this product because of these attributes. The main consumers who buy this product are women and casual surveillance of shoppers in the health products section of the supermarket showed that a large degree of women will take two to three minutes to select a shampoo. Where this product is not available, the most probable outcome would be that consumers would select a substitute product. This is because thereaâ‚ ¬Ã¢â€ž ¢s many available alternative shampoos on the market and they all generally do the same job and profess the same sort of benefits. The Garnier shampoo range is quite diverse with shampoos specifically for normal, dry hair, dry damaged and stressed out hair, wavy hair and of course colour last. The first four shampoo hair types though come in a green bottle, with the colour last being the only one in a red bottle. This probably reflects the fact that people with non-highlighted hair might use any of the first four hair types and people with highlighted hair mainly use the colour last. So Garnieraâ‚ ¬Ã¢â€ž ¢s product for the later market segment is uniquely coloured to be easily identified amongst the others as people donaâ‚ ¬Ã¢â€ž ¢t colour their hair green but may colour their hair red (colour of bottle) or any other colour. The fragrance of this product is quite unique and fragrance has been shown to be an influencing factor on a product decision. Choice magazine has evaluated the fragrances of various shampoos; Garnier Fructis Fortifying Shampoo was rated highest, having a 70% fragrance score (Browne, 2006). This is another aspect of the product which has helped differentiate Garnieraâ‚ ¬Ã¢â€ž ¢s product. 1. 2 Current Pricing The shampoo market is highly competitive with many suppliers in the market, at varying pricing levels. Consumers have the option to purchase low, middle and high priced shampoos, with Garnier Fructis sitting around the middle to high price range. A recent visit to Coles, Karawara saw a 250ml bottle of Garnier Colour last priced at $5. 34 ($2. 14 p/100ml). Two interesting points of note on this are that most shampoos come in 400ml bottles, indicating that Garnier may be undertaking the marketing ploy of offering a decreased product size in this product to appear less expensive, as well as decreasing consumers ability to make direct price comparisons with other products. The second point is that the 400ml bottle of Garnier Colour last was priced at $8. 99 ($2. 25 p/100ml), which is actually slightly more expensive per 100ml than the smaller bottle. As most consumers would expect buying the larger bottle would be cheaper this is another example of underhand marketing tactics by Garnier. Garnieraâ‚ ¬Ã¢â€ž ¢s colour last shampoo pricing sits above most brands, including Herbal Fusion ($1. 25 p/100ml), Natures Fruits ($0. 38 p/100ml), Organic Car Colour Shield Shampoo ($0. 77 p/100ml) and is similarly priced to Panteneaâ‚ ¬Ã¢â€ž ¢s Colour therapy shampoo ($2. 45 p/100ml) and Doves range of shampoos ($2. 31 p/100m). (ColesOnline 2011) Figures used are in per 100ml as many competitors use slightly different sized bottles; in comparing prices the closest bottle sizes have been chosen. As Garnier has positioned their product towards the top of the market they have had to ensure the perceived value that their product offers is greater than cheaper alternatives. Average weekly product sales figures listed on the shelf product pricing ticket at Coles Karawara indicate 935 are sold weekly, which compares to 754 for Panteneaâ‚ ¬Ã¢â€ž ¢s colour shampoo and 832 for the budget natures fruits shampoo. These figures suggest that Garnier has positioned their product well and consumers are influenced by the product image and quality when deciding to purchase this product. In pricing its products Garnier must consider its business costs; however the cost of making the product varies little between manufacturers. Experts say most shampoos contain the same basic ingredients: water, cleansing agents, foaming agents and a few preservatives (Shampoo: Full Report, 2010) and thus the difference in price between Garnier and other brands must be driven by other costs such as marketing. Garnier does market there products quite extensively on TV, in magazines and through various other marketing mediums. Therefore Garnieraâ‚ ¬Ã¢â€ž ¢s product is higher up the scales on price due to greater advertising costs. aâ‚ ¬? 1. 3 Current Distribution In deciding on the distribution of its product Garnier will first have looked at the type of product Fructis fortifying cream shampoo colour last is and what its characteristics are. The product is obviously a consumer product: a product bought by people for personal use and can be categorised as a convenience product. Convenience products are inexpensive frequent purchases, there is little effort needed to purchase them (Learn Marketing n. d. ). As the name might suggest convenience products need to be located widely so that they can be easily located and purchased at convenient times. In response to this knowledge Garnier has ensured its product is widely distributed. Garnier Shampoo can be found at supermarkets including Coles and IGA. Supermarkets being of course where most consumers shop for their staple products, which includes shampoo. Other locations that stock Garnieraâ‚ ¬Ã¢â€ž ¢s shampoo include multi goods stores such as Kmart, Target and Big W. Chemists are also stockists, this list includes Priceline, Terry White Chemist and Chemmart Pharmacy (Where to Buy Garnier Products. . d. ) Consumers therefore donaâ‚ ¬Ã¢â€ž ¢t have to spend much time shopping for Garnieraâ‚ ¬Ã¢â€ž ¢s product. This is essential as consumers are unlikely to spend much time looking for convenience products but would rather accept a substitute as discussed earlier. 1. 4 Current Promotion Garnier runs many promotions including, sales p romotions (in store specials), television promotions (commercials) and sponsorship/participation in various community events. In store specials are regularly run for Garnieraâ‚ ¬Ã¢â€ž ¢s products to provide a short term incentive to encourage purchase of its product (Kotler et al. 2008, 484). The main purpose of this is to entice new consumers to buy Garnieraâ‚ ¬Ã¢â€ž ¢s shampoo; be it loyal users of a competing brand or consumers who regularly switch brands. A recent example of an in store promotion is Priceline, who recently advertised in its catalogue a 25% discount off Garnier Fructis Shampoo or Conditioner 250ml. The original price was $5. 99 and the reduced price was $4. 49 (Priceline Catalogue. 2011). Television commercials run intermittently and can also be viewed via the Garnier website. A recent commercial specifically for Fructis colour last featured women in their early years (25-35yrs) leading active and social lifestyles. The commercial begins with a group of female joggers, then jumps to a cocktail bar with friends, followed by swimming and then finally to a group of friends after a bike ride. The commercial has an outdoors and active theme throughout, which is representative of the lifestyles of the target audience for Garnieraâ‚ ¬Ã¢â€ž ¢s Products. Garnier also sponsors the Surf rider foundation Love your Beach initiative, whereby volunteers are called to action to help clean up Australiaaâ‚ ¬Ã¢â€ž ¢s favourite beaches. This is advertised on the Garnier website but is also promoted around the time of the event. Another community event that Garnier participates in is the Melbourne International Flower and Garden show. At this event Garnier treats people to a mini facial, massage or hair styling (Garnier World on Tour. 2011). People experience this within the colourful and natural backdrop of the flower and garden show. With both of these events Garnier is seeking to attract publicity and attention to its brand in a different way to traditional advertising. Philanthropic endeavours such as the sponsorship of the Love your beach initiative and handing out freebies at other events help build a positive image of the brand in peopleaâ‚ ¬Ã¢â€ž ¢s minds. The running common theme in all these promotions (excluding in store specials), is the outdoors and leading active, healthy and natural lifeaâ‚ ¬Ã¢â€ž ¢s. In this way Garnier is being consistent in the image and brand values its portraying to its consumers. 2. 0 Segmentation Theory 2. 1 Definition and explanation of Segmentation Market segmentation can be described as the process of dividing a market into a meaningful and relatively similar and identifiable segments or groups (Martin, 2011) Business use segmentation to allow them to market different products and services to different people. People can be split into different groups through geographic, demographic, psychographic and behavioural segmentation. A particular segment may be identified through using a combination of these. Once various segments have been identified the business can evaluate the attractiveness of the segments and then decide which segments are worth marketing to and which should be ignored. Then once the target segments have been identified the business must work on product positing; that is what place the product occupies in consumeraâ‚ ¬Ã¢â€ž ¢s minds relative to competing products (Kotler et al. 2008, 246). In the case of Garnieraâ‚ ¬Ã¢â€ž ¢s shampoo colour last, consumeraâ‚ ¬Ã¢â€ž ¢s impression or feelings about the shampoo may be that itaâ‚ ¬Ã¢â€ž ¢s a superior quality shampoo that will do a better job than competing brands. Finally the firm must decide on the products price, place and promotion, using the knowledge gathered and decisions made in the earlier steps. 2. 2 Three Benefits of Garnieraâ‚ ¬Ã¢â€ž ¢s brand use of Segmentation The use of segmentation provides Garnier with the primary benefit of being able to provide higher value to customers by developing a market mix that address the specific need and concerns of the selected market (Restrepo. 003). In doing so Garnier receives a more loyal customer base that will decrease brand switching. Another benefit that Garnier receives through segmentation is that they can charge higher prices for each of its products as the individual products provide greater value to or perceived greater value to its customers. A product that provides high value to a specific segment can be priced higher than a generic product that provides average value to many segments. Thus the design and marketing of products to different segments allows Garnier to charge higher prices across the board. The segmenting of the market allows Garnier to develop and implement more effective marketing campaigns as advertising and other customer interactions can be specifically tailored to the target segment. The consumers targeted in Garnieraâ‚ ¬Ã¢â€ž ¢s campaigns will notice and recall the advertisements to a greater degree as the consumer will feel as if the advert is talking to them specifically. 3. 0 Target Market Identification Geographic Description Geographically, Garnieraâ‚ ¬Ã¢â€ž ¢s target market is located around the inner city suburbs of Australia capital cities. Garnieraâ‚ ¬Ã¢â€ž ¢s products are of course sold all over Australia as all the states have consumers with similar needs and wants. Inner city areas have very dense populations and so people are always around and close to other people, hence the need to keep their hair looking good. The climate is warm most of the year round, except for three months in winter. Demographic Description The socioeconomic status of the target market is middle class. The household is made up of an adult female (25-35 yrs), adult male (25-35yrs) and one or two small children. The female may work as a personal assistant or middle tier worker in a city firm. The male is a manager in a large retail store or service business. Both adults have diplomas or degrees. Household income is between one hundred thousand and one hundred and thirty thousand. Psychographic Description The consumers of Garnieraâ‚ ¬Ã¢â€ž ¢s products have lots of activities in their life including jogging, social tennis, swimming, shopping and eating out. They are interested in the latest fashions including clothes and hairstyles. They believe looking good is an indicator of success and happiness. They therefore can be classed as having busy and social lifestyles, spending much time outdoors and on the go. The primary VALS2 category of consumers would be achievers. People categorised as achievers strive for success and achieve it, they are committed to their work and have high job satisfaction. Importantly though they like to purchase products that demonstrate their success. Garnieraâ‚ ¬Ã¢â€ž ¢s consumers have sociable and outgoing personalities. They like to live in the moment and experience new things. They have very good inter-personal skill which allows them to be in touch with other peopleaâ‚ ¬Ã¢â€ž ¢s feelings and needs. They are liked by everyone and always try hard to entertain and engage friends in a welcoming open way. Behavioural Description Users of Garnier are seeking the following benefits: Softer and silkier hair, to feel healthier, to feel clean, the repair of split ends and the prolonging of hair highlights. Women use the product frequently; using during showering once every other day or more. So is used on a routine basis rather than just for special occasions or big nights out. Consumers will be somewhat loyal to the product where they will generally buy Garnier Fructis, but may be swayed from time to time to competing products when a price promotion is on. Some consumers may also rotate there use of different brands of shampoos, staying with each for a month or so before trying another brand. This may be motivated by the feeling that their hair becomes immune to the effects of a shampoo over time. Attitudes towards Garnier is generally positive, they like the product attributes and the brand image. Though being a staple good they wonaâ‚ ¬Ã¢â€ž ¢t be excessively enthusiastic about the product, but will favour it in general. aâ‚ ¬? Reference List Browne, K. 2006. Shampoo Review and Compare. http://www. choice. com. au/reviews-and-tests (accessed April 3, 2011) ColesOnline. 011. https://www. colesonline. com. au (accessed March 19, 2011). Garnier World on Tour. 2011. http://www. garnier. com. au/_en/_au/news/world-on-tour. aspx (accessed April 3, 2011) Learn Marketing. n. d. Consumer Good Classifications. http://www. learnmarketing. net/consumergoods. htm (accessed April 1, 2011) Martin, C. (2011) Lecture 3: Market Segmentation, ta rgeting and positioning. PowerPoint slides. Retrieved from Curtin University of Technology BlackBoard Web Site: http://lms. urtin. edu. au/webapps/portal (accessed April 1, 2011) Priceline Catalogue. 2011. http://priceline. dynamiccatalogue. com. au/ (accessed April 3, 2011) Restrepo, J. 2003. Segmentation-Targeting-Positioning. http://www. eurekafacts. com/Company/documents/STPWhitePaper. pdf (accessed April 1, 2011) Shampoo: Full Report. 2010. http://www. consumersearch. com/shampoo-reviews/best-shampoo (accessed April 3, 2011) Where to Buy Garnier Products. n. d. http://www. garnier. com. au/_en/_au/our_products/where_to_buy. aspx (accessed April 1, 2011)